Woozles, the Halifax children’s book and toy store, has a long history of planning new programs and mixing it up to keep things interesting.
Over the years, the store’s management team has identified several key elements to launching successful new programs and being carefully attuned to what customers are saying is crucial, says owner Liz Crocker.
Many initiatives launched by the store have been in response to customer feedback. Customers, for example, wanted to see the age range for book clubs expanded so store managers made that happen. And an annual contest called Battle of the Books proved so popular, a teen version was added.
“We listen to staff who frequently come up with great ideas to try,” Crocker said.